Re:Verse reading–Luke 2:1-20 (day three)
“They spread the word concerning what had been told them about this child ” Research into corporate communication culture has shown consistently that the company grapevine remains a valuable and mostly reliable source of news. In fact, a sizeable portion of employees rate the grapevine higher than formal channels of communication when it comes to telling the unvarnished truth. You know why? Because momentous news never fits well into carefully crafted containers of control. People who try to dribble it out to the masses only get in the way, and pretty soon, people figure that out. The ancient grapevine spread the gospel without stilted methods or flashy gimmicks and despite efforts by fearful leaders to rewrite it. The buzz was that something good had occurred in a backwater village. This was back-fence conversation—the way the gospel is meant to be shared.